Division 79: Travel agency, tour operator and other reservation service and related activities

Section O, Administrative and support service activities. 6 subcategories with ISTAT's explanatory notes and the ATECO 2022 codes they come from.

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  1. 79Travel agency, tour operator and other reservation service and related activities

    This division includes the activities of agencies, primarily engaged in the sale and operation of pre packaged or custom-packaged travel packages comprising transport, accommodation, amusement and entertainment, tour guide and other services to the general public and commercial clients, and the activities of arranging and assembling tours that are sold through travel agencies or directly by agents (for example, tour operators); and other travel-related services including reservation services.

    This division also includes activities of tourist guides and for tourism promotion, and intermediation services for travel.

    Excludes

    • intermediation service activities for passenger transport only, see 52.3252.32
    • intermediation service activities for accommodation only, see 55.4055.40
    • intermediation service activities for food and beverage service activities, see 56.4056.40
    • intermediation service activities for the rental of cars, motorhomes, and caravans, see 77.5177.51
    • intermediation service activities for amusement, sport and theatrical tickets, see 82.4082.40
  2. 79.1Travel agency and tour operator activities
    ISTAT explanatory notes ›

    This group includes the activities of agencies, primarily engaged in the sale of pre-packaged or custom-packaged travel packages, comprising transport, accommodation, tour guide and other services to the general public and commercial clients and the activities of arranging and assembling tours that are sold through travel agencies or directly by agents (for example, tour operators).

    This group also includes the activities of tour operators.

  3. 79.11Travel agency activities
    ISTAT explanatory notes ›

    Excludes

    • intermediation service activities for passenger transport only, see 52.3252.32
    • intermediation service activities for accommodation only, see 55.4055.40
    • activities of factual and legal actions related to the conclusion of contracts for the provision of tourist services, at the request of the customer, see division 6969
    • selling of deferred travel services: form of distribution of a service linked to travel, which can be of any nature (hotels, restaurants, personal care, leisure activities etc.), see 82.9982.99
  4. 79.11.0Travel agency activities
  5. 79.11.00Travel agency activities
    From ATECO 2022: 47.99.10 Commercio al dettaglio di prodotti vari, mediante l'intervento di un dimostratore o di un incaricato alla vendita (porta a porta) (in part) · 61.90.99 Altre attività connesse alle telecomunicazioni n.c.a. (in part) · 62.09.09 Altre attività dei servizi connessi alle tecnologie dell'informatica n.c.a. (in part) · 63.12.00 Portali web (in part) · 63.99.00 Altre attività dei servizi di informazione n.c.a. (in part) · 79.11.00 Attività delle agenzie di viaggio (in part)
    ISTAT explanatory notes ›

    Includes

    • activities of agencies, primarily engaged in the sale of packaged tours and cruises to the general public or to commercial clients, alongside additional accommodation advice or expertise:
      • reservation services for pre-packaged tours, domestic (national) and international
      • reservation services for customised tour packaged for groups, domestic (national) or international
    • intermediation service activities for the conclusion of contracts for the provision of tourist services from tour operators
    • activities of independent travel consultants engaged in the same activities of travel agencies, e.g. selling packaged tours and cruises to the general public or to commercial clients, alongside additional accommodation advice or expertise

    Also includes

    • intermediation of packaged travel services in the destination
  6. 79.12Tour operator activities
    ISTAT explanatory notes ›

    Excludes

    • sale of packaged tours, see 79.1179.11
  7. 79.12.0Tour operator activities
  8. 79.12.00Tour operator activities
    From ATECO 2022: 79.12.00 Attività dei tour operator (all from here)
    ISTAT explanatory notes ›

    Includes

    • arranging, assembling and marketing packaged tours:
      • pre-packaged tours, domestic (national) and international
      • customised tour packages for groups, domestic (national) and international

    Implementation rule

    • Package tours usually include passenger and baggage transport, accommodation, food and sightseeing services. Tour operators are engaged in the operation of tour packages that are sold by travel agencies, including arranging and assembling different services in the packaged tour.
    • Tour operators might be employed or contracted by a travel agency, or they might operate as independent tour operators.
  9. 79.9Other reservation service and related activities
  10. 79.90Other reservation service and related activities
    ISTAT explanatory notes ›

    Excludes

    • fee-based reservation activities for passenger transport, see 52.3252.32
    • timeshare exchange services, see 55.4055.40
    • developing tourism marketing campaigns, see 73.1173.11
    • activities of travel agencies, see 79.1179.11
    • activities of tour operators, see 79.1279.12
    • organisation and management of events (e.g. meetings, conventions and conferences, including transport, accommodation, ticketing if managed by the organiser itself), see 82.3082.30
    • intermediation service activities for theatrical, sports, amusement and entertainment tickets, see 82.4082.40
    • activities of mountain guides, see 93.1993.19
    • activities of fishing guides, see 93.1993.19
    • activities of guides for underwater excursions, see 93.2993.29
  11. 79.90.0Other reservation service and related activities
    ISTAT explanatory notes ›

    Implementation rule

    • The activities included in this categoruy are subdivided in activities of tourist guides, activities of nature guides, activities of tour guides and other visitor assistance services.
  12. 79.90.01Activities of tourist guides
    From ATECO 2022: 79.90.20 Attività delle guide e degli accompagnatori turistici (all from here)
    ISTAT explanatory notes ›

    Includes

    • activities of independent tourist guides:
      • in historical, artistic, cultural, museum, religious, architectural, artistic, archaeological and monumental fields
  13. 79.90.02Activities of nature guides
    From ATECO 2022: 79.90.20 Attività delle guide e degli accompagnatori turistici (all from here)
    ISTAT explanatory notes ›

    Includes

    • activities of independent nature (environmental) guides who lead groups of tourists in the natural environment

    Excludes

    • activities of mountain guides, see 93.19.9293.19.92
    • activities of fishing guides, see 93.19.9393.19.93
    • activities of guides for underwater excursions, see 93.29.9993.29.99
  14. 79.90.03Activities of tour guides
    From ATECO 2022: 79.90.20 Attività delle guide e degli accompagnatori turistici (all from here)
    ISTAT explanatory notes ›

    Includes

    • assistance services provided by tour guides (excluding activities of nature guides):
      • handling practices and carrying out bureaucratic, administrative and logistical paperwork related to the trip
      • coordination and support for the implementation of the travel program, providing general information about the trip and locations visited
  15. 79.90.04Other visitor assistance services
    From ATECO 2022: 79.90.19 Altri servizi di prenotazione e altre attività di assistenza turistica non svolte dalle agenzie di viaggio n.c.a. (all from here)
    ISTAT explanatory notes ›

    Includes

    • visitor assistance services:
      • provision of travel information to visitors
    • activities of tourism promotion

Source and disclaimer

The code you find here has no legal value, like the one from ISTAT's own navigator. You can use it as a reference when you register or change a VAT number with the Business Register or the Italian Revenue Agency. If in doubt, ask your accountant. ISTAT's official ATECO navigator.

Data: ISTAT, ATECO 2025 classification, CC BY 4.0 licence. We reorganised the files for search without changing the text of codes and notes, except for the capitalisation of section titles. CC BY 4.0

ISTAT files used

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