Division 73: Activities of advertising, market research and public relations

Excludes

• manufacturing of advertising material, see section C depending on the type of materialC
• manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of materialC
• installation of stands for fairs and exhibitions, see 43.3243.32
• publishing of advertising material, see 58.1958.19
• production of commercial messages for television and film, see 59.1159.11
• production of commercial product videos, including production of videos for social networks, see 59.1159.11
• publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.1159.11
• production of commercial messages for radio, see 59.2059.20
• content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming/video game sites, independent of publishing the games, see 60.3960.39
• market research and public opinion polling, see 73.2073.20
• provision of advice, guidance and operational assistance, to businesses and other organisations on public relations and communication, see 73.3073.30
• public relations and communication activities, see 73.3073.30
• advertising photography, see 74.2074.20
• tourism promotion activities, see 79.9079.90
• postal and mailing activities, see 82.1082.10
• activities of convention and trade show organisers, see 82.3082.30
• activities of bloggers, whose content is published by a third party, see 90.1190.11
• activities of influencers appearing in vlogs, see 90.2090.20
• advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

Implementation rule

• The activities included in this category are subdivided in creative advertising services, conducting marketing campaigns and other advertising services, and influencer marketing.

Includes

• provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
• planning and organising advertising and marketing campaigns
• placing advertisements in the media
• conceptual work on advertising messages
• creation of advertising campaigns:
  • creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media
  • creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding)
  • design of stands and other display structures and sites
• advertising design activities

Excludes

• influencer marketing, see 73.11.0373.11.03

Includes

• managing the course of advertising campaigns
• realisation of advertising campaigns:
  • aerial advertising
  • distribution or delivery of advertising material or samples
• conducting marketing campaigns and other advertising services:
  • promotion of products
  • promotion of motion pictures and other audiovisual productions
  • merchandising
  • point-of-sale marketing
  • direct mail advertising
  • marketing consulting

Excludes

• influencer marketing, see 73.11.0373.11.03

Includes

• influencer marketing:
  • activities of specialised advertising agencies that focus their advertising campaigns on the involvement of influencers
  • activities of influencer marketers that conduct influencer marketing campaigns

Excludes

• activities of content creators, including digital content creators, publishing non-video contents, see 58.19.0058.19.00
• publishing texts and photographs and other contents without video by influencers or bloggers, see 58.19.0058.19.00
• activities of content creators publishing video contents, see 59.11.0059.11.00
• publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11.0059.11.00
• planning social media marketing campaigns, see 73.11.0173.11.01
• activities of influencers appearing in vlogs, see 90.20.0990.20.09

Excludes

• public relations and communication activities, see 73.3073.30
• sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

Includes

• media representation, i.e. sale or resale of time and space for various media soliciting advertising

Also includes

• sale of advertising space by intermediaries

Excludes

• advertising, see 73.173.1
• public relations and communication activities, see 73.3073.30
• undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.2082.20

Includes

• conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
• conducting market research studies on buying habits of consumers
• conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour

Also includes

• scientific conducting of market and opinion research with:
  • qualitative and quantitative methodological orientation
  • reactive and non-reactive survey procedures
  • collection of research data through questioning, observation, measurement and counting
  • face-to-face, postal, telephone and online interviews to collect research data

Excludes

• sales promotion if supplied by the same traders for their customers, see section GG
• activities of agents involved in the wholesale of pharmaceutical goods, see 46.1846.18
• activities of agents involved in the wholesale of medical goods, see 46.1846.18
• advertising agencies and media representation services, see 73.173.1
• market research and public opinion polling, see 73.2073.20
• design and consulting with respect to visual communication, see 74.1274.12

Implementation rule

• The activities included in this category are subdivided in lobbying activities, activities of sales representatives of pharmaceutical goods for promotion purposes, activities of other sales representatives for promotion purposes, and public relations and communication activities n.e.c.

Includes

• lobbying activities
• provision of advice, guidance and operational assistance, to businesses and other organisations on public relations and communication, e.g.:
  • political communication
  • public and institutional communication

Includes

• activities of scientific consulting for promotion purposes concerning therapeutic indications, posology, contraindications, special warnings and precautions for use of pharmaceutical preparations
• activities of scientific consulting for promotion purposes concerning therapeutic indications, posology, contraindications, special warnings and precautions for use of other pharmaceutical goods:
  • pharmaceutical products not subject to medical prescription
  • Over The Counter (OTC) pharmaceutical products
  • food and nutraceutical supplements
  • botanical products for pharmaceutical use
  • foods for medical purposes
  • infant milk
  • dermocosmetic products
  • medical apparatus, e.g. electromedical equipment, prosthetic devices

Excludes

• sales promotion if supplied by the same traders for their customers, see section GG
• activities of agents involved in the wholesale of pharmaceutical goods, see 46.18.1146.18.11
• activities of agents involved in the wholesale of medical goods, see 46.18.1246.18.12

Includes

• activities of other sales representatives for promotion purposes

Excludes

• sales promotion if supplied by the same traders for their customers, see section GG

Includes

• provision of advice, guidance and operational assistance, to businesses and other organisations on public relations and communication, e.g.:
  • business communication
  • technical communication, e.g. regarding the safe use of products
  • social communication