Division 96: Personal service activities

Section T, Other service activities. 25 subcategories with ISTAT's explanatory notes and the ATECO 2022 codes they come from.

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  1. 96Personal service activities

    This division includes all personal service activities not mentioned elsewhere in the classification. Notably it includes types of services, such as washing and (dry-)cleaning of textiles and fur products, hairdressing, beauty treatment, day spa and similar activities, funeral and related activities.

    This division also includes washing and cleaning of textile products for industrial or commercial clients.

  2. 96.1Washing and cleaning of textile and fur products
  3. 96.10Washing and cleaning of textile and fur products
    ISTAT explanatory notes ›

    Excludes

    • repair and alteration of clothing, see 95.2995.29
  4. 96.10.1Washing and cleaning of textile products for industrial or commercial clients
    ISTAT explanatory notes ›

    Includes

    • laundering and dry-cleaning, pressing, etc., of all kinds of clothing and textiles, provided by mechanical equipment, for industrial or commercial clients
    • carpet and rug shampooing, drapery and curtain cleaning, whether on clients' premises or not, for industrial or commercial clients
    • provision of combined rental and care services, including washing and cleaning of textiles (e.g. linen, work uniforms and related items)
    • reusable diaper supply services
  5. 96.10.11Washing and cleaning of textile products for industries and hospitals
    From ATECO 2022: 96.01.10 Attività delle lavanderie industriali (all from here)
  6. 96.10.12Washing and cleaning of textile products for restaurants, hotels and similar accommodation
    From ATECO 2022: 96.01.10 Attività delle lavanderie industriali (all from here)
  7. 96.10.2Washing and cleaning of textile and fur products for the general public
  8. 96.10.21Non self-service washing and cleaning of textile and fur products for the general public
    From ATECO 2022: 96.01.20 Attività di lavanderie, tintorie tradizionali (all from here)
    ISTAT explanatory notes ›

    Includes

    • laundering and dry-cleaning, pressing etc., of all kinds of clothing (including fur) and textiles, provided by mechanical equipment or by hand, for the general public
    • carpet and rug shampooing, drapery and curtain cleaning, whether on clients' premises or not, for the general public
  9. 96.10.22Self-service washing and cleaning of textile and fur products for the general public
    From ATECO 2022: 96.01.30 Attività di lavanderie self-service (all from here)
    ISTAT explanatory notes ›

    Includes

    • laundering and dry-cleaning, pressing etc., of all kinds of clothing (including fur) and textiles, provided by self-service coin-operated machines, for the general public

    Also includes

    • drying of all kinds of clothing and textiles, provided by self-service coin-operated machines, for the general public
  10. 96.2Hairdressing, beauty treatment, day spa and similar activities
  11. 96.21Hairdressing and barber activities
    ISTAT explanatory notes ›

    Excludes

    • manufacture of wigs, see 32.9932.99
  12. 96.21.0Hairdressing and barber activities
  13. 96.21.00Hairdressing and barber activities
    From ATECO 2022: 96.02.01 Servizi dei saloni di barbiere e parrucchiere (all from here)
    ISTAT explanatory notes ›

    Includes

    • hair washing, trimming and cutting, setting, dyeing, tinting, waving, straightening and similar activities
    • hairstyling
    • shaving and beard trimming
  14. 96.22Beauty care and other beauty treatment activities
    ISTAT explanatory notes ›

    Excludes

    • cosmetic surgery activities performed by medical specialists, see 86.2286.22
    • activities of podiatrists, see division 86.9986.99
  15. 96.22.0Beauty care and other beauty treatment activities
    ISTAT explanatory notes ›

    Implementation rule

    • The activities included in this category are subdivided in manicure and pedicure activities and other beauty care and other beauty treatment activities n.e.c.
  16. 96.22.01Manicure and pedicure activities
    From ATECO 2022: 96.02.03 Servizi di manicure e pedicure (all from here)
    ISTAT explanatory notes ›

    Includes

    • manicure and pedicure activities

    Excludes

    • activities of podiatrists, see division 86.99.0986.99.09

    Implementation rule

    • These beauty treatment activities are not performed by medical specialists, e.g. by cosmetologists.
  17. 96.22.09Other beauty care and other beauty treatment activities n.e.c.
    From ATECO 2022: 96.02.02 Servizi degli istituti di bellezza (all from here)
    ISTAT explanatory notes ›

    Includes

    • beauty treatment activities, e.g.: facial massage, permanent make-up, depilation and tanning
    • lash making activities

    Implementation rule

    • These beauty treatment activities are not performed by medical specialists (for example, by cosmetologists).
  18. 96.23Day spa, sauna and steam bath activities
    ISTAT explanatory notes ›

    Excludes

    • physical well-being services as part of accommodation activities, see division 5555
    • activities of medical massage therapists, see 86.9586.95
    • activities of practitioners in the field of shiatsu, Thai massage, watsu, tui na, qigong, see 86.9986.99
    • activities of health, fitness and body-building clubs and facilities, see 93.1393.13
  19. 96.23.1Thermal baths activities
  20. 96.23.10Thermal baths activities
    From ATECO 2022: 96.04.20 Stabilimenti termali (all from here)
  21. 96.23.9Other day spa, sauna and steam bath activities
  22. 96.23.91Salt room therapies
    From ATECO 2022: 96.04.10 Servizi di centri per il benessere fisico (esclusi gli stabilimenti termali) (all from here)
    ISTAT explanatory notes ›

    Includes

    • salt room therapies, operation of salt rooms
  23. 96.23.99Other day spa, sauna and steam bath activities n.e.c.
    From ATECO 2022: 96.04.10 Servizi di centri per il benessere fisico (esclusi gli stabilimenti termali) (all from here)
    ISTAT explanatory notes ›

    Includes

    • activities of Turkish baths, sauna and steam baths, day spas, solariums, weight loss and slendering salons, etc.
    • activities of massage salons for non-medical massage
  24. 96.3Funeral and related activities
  25. 96.30Funeral and related activities
    ISTAT explanatory notes ›

    Excludes

    • cemetery gardening, see 81.3081.30
    • religious funeral service activities, see 94.9194.91
    • funeral activities for pet animals, including burial services, see 96.3096.30
  26. 96.30.0Funeral and related activities
    ISTAT explanatory notes ›

    Implementation rule

    • The activities included in this category are subdivided in morticians' services, burial services and funeral and related activities n.e.c.
  27. 96.30.01Morticians' services
    From ATECO 2022: 96.03.00 Servizi di pompe funebri e attività connesse (all from here)
    ISTAT explanatory notes ›

    Includes

    • preparing the human dead for burial or cremation; embalming and morticians' services
    • managing formalities relating to burial and incineration of human corpses associated with morticians' services
    • transport of human remains

    Excludes

    • managing formalities relating to burial and incineration of human corpses not associated with morticians' services, see 96.30.0996.30.09
  28. 96.30.02Burial services
    From ATECO 2022: 96.03.00 Servizi di pompe funebri e attività connesse (all from here)
    ISTAT explanatory notes ›

    Includes

    • burial of human corpses and related activities:
      • providing burial services
      • providing exhumation and extumation services
      • moving coffins within cemeteries
    • maintenance of graves and mausoleums

    Excludes

    • funeral activities for pet animals, including burial services, see 96.30.0996.30.09
  29. 96.30.09Funeral and related activities n.e.c.
    From ATECO 2022: 96.03.00 Servizi di pompe funebri e attività connesse (all from here)
    ISTAT explanatory notes ›

    Includes

    • incineration of human corpses
    • providing cremation services of human corpses
    • funeral activities for pet animals:
      • preparing the animal dead for burial or cremation and embalming and morticians' services
      • managing formalities relating to burial and incineration of animal corpses and related activities
      • providing burial services
      • incineration of animal corpses
      • providing cremation services of animal corpses
      • transport of animal remains
    • rental or sale of graves
    • rental of equipped space in funeral parlours

    Also includes

    • census services within cemeteries
    • managing formalities relating to burial and incineration of human corpses associated with morticians' services, e.g. on:
      • authorisations for the burial of the dead, authorisations for the installation of headstones, authorisations for the renewal of burial niches, chapels and mausoleums, authorisations for the sanitation of burial niches
      • concession of burial niches
      • contracts for the installation of electrical votive lighting systems
  30. 96.4Intermediation service activities for personal services
  31. 96.40Intermediation service activities for personal services
    ISTAT explanatory notes ›

    This class includes intermediation for personal services by bringing clients and service providers together for a fee or commission, without the intermediary providing the services intermediated.

    These intermediation activities can be carried out on digital platforms or through non-digital channels (including face-to-face, door-to-door, telephone, mail and so on).

    The fee or commission can be received from either the client or the provider of the personal service. Revenue for the intermediation activities can include other sources of income (for example, revenues from the sale of advertising space).

  32. 96.40.0Intermediation service activities for personal services
  33. 96.40.00Intermediation service activities for personal services
    From ATECO 2022: 47.99.10 Commercio al dettaglio di prodotti vari, mediante l'intervento di un dimostratore o di un incaricato alla vendita (porta a porta) (in part) · 61.90.99 Altre attività connesse alle telecomunicazioni n.c.a. (in part) · 62.09.09 Altre attività dei servizi connessi alle tecnologie dell'informatica n.c.a. (in part) · 63.12.00 Portali web (in part) · 63.99.00 Altre attività dei servizi di informazione n.c.a. (in part) · 82.99.99 Altri servizi di sostegno alle imprese n.c.a. (in part)
    ISTAT explanatory notes ›

    Includes

    • appointment reservations for:
      • hairdressing and barber activities
      • beauty care and other beauty treatment activities
    • providing intermediation between households and providers of domestic personal service activities
    • intermediation service activities for pet care services
  34. 96.9Other personal service activities
  35. 96.91Provision of domestic personal service activities
    ISTAT explanatory notes ›

    This class includes the provision of a range of domestic personal service activities like cooking, washing, cleaning and ironing services, at home for households. When only one activity is performed it is classified according to this activity.

    Excludes

    • cleaning of buildings, see 81.2181.21
    • home care services for older persons, including live-in care services, see 88.1088.10
    • day-care activities for children provided in private homes or day-care centres, see 88.9188.91
    • after-school care services, see 88.9188.91
  36. 96.91.0Provision of domestic personal service activities
  37. 96.91.00Provision of domestic personal service activities
    From ATECO 2022: 81.21.00 Pulizia generale (non specializzata) di edifici (in part) · 96.01.20 Attività di lavanderie, tintorie tradizionali (in part) · 96.01.30 Attività di lavanderie self-service (in part) · 96.09.09 Altre attività di servizi per la persona n.c.a. (in part)
  38. 96.99Other personal service activities n.e.c.
    ISTAT explanatory notes ›

    This class includes other personal service activities not elsewhere classified predominantly provided to individuals.

    It includes, e.g. activities of tattooing and piercing studios, dating and similar services, organisation of weddings and other personal ceremonies or celebrations.

    This class includes also pet care services.

    Excludes

    • activities of farriers, see 01.6201.62
    • veterinary activities, see 75.0075.00
    • home cleaning activities, see 81.2181.21
    • organisation of conferences and congresses, see 82.3082.30
    • organisation of business and trade shows, see 82.3082.30
    • organisation of conventions and company events, see 82.3082.30
    • organisation of farmers' markets and craft fairs, see 82.3082.30
    • activities of beach supervisors, i.e. lifeguards, see 84.2584.25
    • yoga or pilates instruction, see 85.5185.51
    • vocational and career related counselling activities, see 85.6985.69
    • educational guidance counselling activities, see 85.6985.69
    • provision of alternative therapeutic services (e.g. homeopathy, chiropractic treatments, osteopathy, crystal therapy, iridology, kinesiology and radionics), see 86.9686.96
    • activities of healers, see 86.9686.96
    • activities of practitioners in the field of shiatsu, Thai massage, watsu, tui na, qigong, see 86.9986.99
    • applied kinesiology, see 86.9986.99
    • residential care activities for persons living with or having a diagnosis of a mental illness or substance abuse, see 87.2087.20
    • homecare services for older persons, including live-in care services, see 88.1088.10
    • social work activities without accommodation for older persons or persons with disabilities including counselling services, see 88.1088.10
    • day-care activities for children provided in private homes or day-care centres, see 88.9188.91
    • after-school care services, see 88.9188.91
    • other social work activities without accommodation n.e.c., including counselling services, see 88.9988.99
    • operation of coin-operated gambling machines, see 92.0092.00
    • operation of coin-operated washing machines, see 96.1096.10
    • provision of domestic personal service activities, see 96.9196.91
  39. 96.99.1Pet care services
    ISTAT explanatory notes ›

    This category includes pet care services.

    Excludes

    • veterinary activities, see 75.0075.00
    • vaccination of animals, see 75.0075.00
  40. 96.99.11Pet boarding and pet sitters' services
    From ATECO 2022: 96.09.04 Servizi di cura degli animali da compagnia (esclusi i servizi veterinari) (all from here)
    ISTAT explanatory notes ›

    Includes

    • pet boarding
    • activities of dog and cat sitters
  41. 96.99.12Pet grooming
    From ATECO 2022: 96.09.04 Servizi di cura degli animali da compagnia (esclusi i servizi veterinari) (all from here)
    ISTAT explanatory notes ›

    Includes

    • pet grooming
  42. 96.99.13Training of pets
    From ATECO 2022: 96.09.04 Servizi di cura degli animali da compagnia (esclusi i servizi veterinari) (all from here)
    ISTAT explanatory notes ›

    Includes

    • training of pets
    • horse whispering activities
  43. 96.99.14Operation of shelters for animals
    From ATECO 2022: 96.09.04 Servizi di cura degli animali da compagnia (esclusi i servizi veterinari) (all from here)
    ISTAT explanatory notes ›

    Includes

    • operation of shelters for abandoned pets
    • operation of shelters for dogs
  44. 96.99.19Pet care services n.e.c.
    From ATECO 2022: 96.09.04 Servizi di cura degli animali da compagnia (esclusi i servizi veterinari) (all from here)
    ISTAT explanatory notes ›

    Includes

    • services to tackle stray animals
    • activities of dog catchers
  45. 96.99.9Other various personal service activities n.e.c.
  46. 96.99.91Activities of tattooing and piercing studios
    From ATECO 2022: 96.09.02 Attività di tatuaggio e piercing (all from here)
    ISTAT explanatory notes ›

    Includes

    • activities of tattooing and piercing studios
    • tattoo artist activities, using biological substances (e.g. henna) for temporary decoration
  47. 96.99.92Dating and similar services
    From ATECO 2022: 96.09.03 Agenzie matrimoniali e d'incontro (all from here)
    ISTAT explanatory notes ›

    Includes

    • social activities (e.g. escort services, dating services, services of a marriage bureau)
    • provision or arrangement of sexual services, organisation of prostitution events or operation of prostitution establishments
    • dating and other speed networking activities
  48. 96.99.93Organisation of weddings and other personal ceremonies or celebrations
    From ATECO 2022: 96.09.05 Organizzazione di feste e cerimonie (all from here)
    ISTAT explanatory notes ›

    Includes

    • organisation of personal ceremonies or celebrations, including name-giving ceremonies, birthday parties etc.
    • organisation of baby showers
    • wedding planners' activities
    • destination wedding and events planners
    • activities of independent floral designers

    Excludes

    • organisation of conferences and congresses, see 82.30.0182.30.01
    • organisation of business and trade shows, see 82.30.0282.30.02
    • organisation of conventions and company events, see 82.30.0382.30.03
    • organisation of farmers' markets and craft fairs, see 82.30.0482.30.04
  49. 96.99.94Image consulting services
    From ATECO 2022: 96.09.09 Altre attività di servizi per la persona n.c.a. (all from here)
    ISTAT explanatory notes ›

    Includes

    • consulting services helping clients to improve their appearance in terms of, e.g. clothing and accessories, hairstyle and makeup
  50. 96.99.99All other various personal service activities n.e.c.
    From ATECO 2022: 96.09.09 Altre attività di servizi per la persona n.c.a. (all from here)
    ISTAT explanatory notes ›

    Includes

    • astrological and spiritualists' activities
    • genealogical activities
    • activities of shoe-shiners, porters, car parkers etc.
    • concession operation of coin-operated personal services machines (e.g. photo booths, weighing machines or lockers)
    • operation of photo automats for printing photographs from electronic records (e.g. from telephone, memory cards, flash drives)
    • housesitting activities
    • graphological research services

    Excludes

    • activities of independent waiters working at table-service (traditional) restaurants, see 56.11.1156.11.11
    • activities of independent chefs working at table-service (traditional) restaurants, see 56.11.1156.11.11
    • activities of beach supervisors, i.e. lifeguards, see 84.25.0084.25.00
    • activities of practitioners in the field of shiatsu, Thai massage, watsu, tui na, qigong, see 86.99.0186.99.01
    • applied kinesiology, see 86.99.0986.99.09
    • provision of domestic personal service activities, see 96.91.0096.91.00

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Data: ISTAT, ATECO 2025 classification, CC BY 4.0 licence. We reorganised the files for search without changing the text of codes and notes, except for the capitalisation of section titles. CC BY 4.0

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